Water Memory
The idea that water can retain a "memory" of a substance dissolved in it even after heavy dilution was proposed by French immunologist Jacques Benveniste to explain the alleged therapeutic powers of homeopathic remedies, which are prepared by serially diluting aqueous solutions to such a degree that even a single molecule of the original solute is unlikely to remain in each final preparation. He successfully tested his theory in 1988, but attempts to reproduce his results have failed
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Framing: The Art of "Spinning" Information
A frame is a schema of interpretation that individuals rely on to understand events. In framing, specific social and political forces use these unconscious collections of stereotypes to develop rhetorical packaging that encourages certain interpretations and discourages others. It has become especially popular in the US, where it is used by both major political parties. What framing strategies were included in the political memo titled "The 14 Words Never to Use"?